Strategic SEO

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results. The goal is simple: to make sure your site appears when people are searching for products or services you offer. A big part of SEO involves creating quality content and building backlinks, which are links from other trusted websites pointing back to yours. Backlinks help search engines see your site as more credible and authoritative, improving your overall ranking. I

When it comes to websites, data is your best friend. Analytics tell the story of how people interact with your site, and understanding that story helps you make smarter design and marketing decisions. A few important metrics to know are click-through rate (CTR), stickiness, and average time on page. Click-through rate measures how many people click a link compared to how many see it. It shows how effective your headlines, buttons, and calls to action really are. Stickiness me