A strong brand is more than a logo or color palette; it’s the story people tell about you when you’re not in the room. Whether you’re a business, church, or personal brand, clarity in your message shapes how people see you and remember you. To get started, there are a few foundational questions every brand should answer. Who is your Target Audience? Before anything else, know who you’re speaking to. Your target audience isn’t just anyone who could buy your product or use your