When it comes to websites, data is your best friend. Analytics tell the story of how people interact with your site, and understanding that story helps you make smarter design and marketing decisions. A few important metrics to know are click-through rate (CTR), stickiness, and average time on page. Click-through rate measures how many people click a link compared to how many see it. It shows how effective your headlines, buttons, and calls to action really are. Stickiness me