A good website can do a lot more than give your business a place to put its phone number. For a small business, your website is often the first impression someone gets of your brand. It can show people what you do, communicate what makes you different, answer common questions, build trust, and ultimately help turn a visitor into a customer. Amarillo has no shortage of locally owned businesses with strong brands and unique stories. We took a look at several local business webs

When it comes to websites, data is your best friend. Analytics tell the story of how people interact with your site, and understanding that story helps you make smarter design and marketing decisions. A few important metrics to know are click-through rate (CTR), stickiness, and average time on page. Click-through rate measures how many people click a link compared to how many see it. It shows how effective your headlines, buttons, and calls to action really are. Stickiness me