5 Amarillo Websites We'd Love to Design
There are a lot of great businesses in Amarillo with great stories, great products, and great brands.
Sometimes the website just hasn't caught up yet.
As a local web design and creative agency, we spend a lot of time looking at businesses and thinking about what their online presence could become. Not because every business needs a complete redesign, but because we love seeing a good brand translated into a great website.
So, purely from a web designer's perspective, here are five Amarillo businesses we'd love to build a website for.
Not because there's anything wrong with these businesses.
Actually, quite the opposite.
They already have something worth building on.
1. Coyote Bluff Cafe
If you've spent any time in Amarillo, you probably know Coyote Bluff.
It's the kind of place that has personality before you even walk through the door.
Coyote Bluff has been part of Amarillo since 1994, and its reputation is built around a very specific experience: big burgers, steaks, fries, the famous Burger From Hell, and a distinctly no-frills, old-school atmosphere.
That's what makes the website so interesting to us.
The restaurant has so much personality in person, but the website doesn't communicate nearly enough of it.
When you walk into Coyote Bluff, you're getting an experience. There's character. There's history. There's a story. There's a sense that this isn't a restaurant that could exist anywhere.
The website could capture all of that.
We'd want to see more of the actual restaurant. More of the food. More of the history. More of the people. More of the weirdness that makes Coyote Bluff Coyote Bluff.
Instead of simply telling someone:
Here's our menu.
The website could tell them:
Here's why this place has been an Amarillo institution for more than 30 years.
That's a much more interesting story.
What we'd do
We'd build the website around the experience of Coyote Bluff, not just the information about Coyote Bluff.
Big photography. Strong typography. The history of the restaurant. The people behind it. The food. The personality. Basically, we'd want the website to feel a little more like walking through the front door.
2. Blue Crane Bakery
Blue Crane Bakery is another business where the physical location gives a web designer a lot to work with.
The bakery sits along Amarillo's historic Route 66 and is known for its specialty baked goods, including gluten-free, keto-friendly, and vegan options.
But then you see the building.
It's colorful.
It's fun.
There's a huge mural on the outside.
The whole place has personality.
And then you visit the website and...
White.
Black text.
That's basically it.
And that's a missed opportunity.
Because Blue Crane already has a visual identity sitting right outside its front door.
The mural alone could give the website an entire visual direction.
The colors. The illustrations. The personality. The Route 66 connection.
All of it could translate beautifully into a website.
What we'd do
We'd bring the physical experience online.
The mural could influence the color palette. Photography could showcase the bakery and the products. The website could lean into the playful personality of the business instead of treating it like a generic bakery.
And because Blue Crane has a unique specialty offering, we'd also want the website to make those differentiators extremely clear.
Gluten-free. Keto-friendly. Vegan. Local. Route 66.
Those aren't just details.
They're part of the brand.
The goal wouldn't be to make Blue Crane look "fancier."
It would be to make the website feel like Blue Crane.
3. Bomb City Fitness
This one is a little different.
They don't have a website.
Bomb City Fitness is a newer Amarillo gym, located on SW 58th Avenue, and its current online presence is heavily centered around its social media. The gym has already built a strong visual identity around fitness, equipment, and the overall atmosphere of the facility.
And honestly?
That's exactly why we'd love to build the website.
Because the branding is already there.
One of the hardest parts of designing a website for a new business is figuring out what the brand should look and feel like.
Bomb City Fitness has already done some of that work.
The photography is energetic. The gym itself has a strong visual environment. The social content has personality.
The website could take all of that and turn it into a system that actually helps people become members.
What we'd build
The homepage could immediately answer:
What is Bomb City Fitness?
Who is it for?
What makes it different?
How do I become a member?
From there, we'd build out things like memberships, equipment, amenities, training, FAQs, location information, and a clear path to getting started.
Social media is great for discovery.
But a website gives the business a place to own the entire customer journey.
Someone sees a Bomb City Fitness Reel.
They get interested.
They Google the gym.
They land on the website.
They see the facility.
They understand the membership.
They know what to expect.
And they join.
That's the opportunity.
4. M&R Liquor
M&R Liquor is an interesting one because the business has a lot more going on online than you might expect.
The current website supports online shopping, multiple product categories, store information, promotions, SMS signup, and even an app.
So this isn't really a case of:
"They need a website."
They already have one.
It's more:
"They have an opportunity to make their website feel like M&R."
The current experience feels much more like a functional online storefront than an extension of the M&R brand.
And there's a lot of room to change that.
M&R has multiple Amarillo locations and has been locally owned and operated for more than 30 years.
That's a story.
The website could communicate that local history while still doing the practical things customers need: finding a store, browsing products, checking promotions, and ordering.
What we'd do
We'd keep the functionality.
We'd rethink the experience around the brand.
Better product photography. Stronger hierarchy. More personality. Better location pages. A clearer connection between the physical stores and the online experience.
And we'd make sure the website doesn't just function as an online catalog.
It should feel like M&R Liquor.
5. Unlimited Landscaping
Unlimited Landscaping is perhaps the clearest example on this list of a business that already has the raw material for a great website.
The branding is fun.
The business has personality.
The work is visual.
And yet, there's no real website bringing all of that together.
That's a huge opportunity for a landscaping company.
Landscaping is one of those industries where the work itself can do most of the selling.
A beautiful backyard.
A dramatic before-and-after.
A great patio.
A freshly designed flower bed.
You don't need to write 2,000 words to convince someone that the work looks good.
You need to show them.
What we'd build
We'd make the work the star.
Large project photography.
Before-and-afters.
Services that are easy to understand.
A clear service area.
Customer reviews.
A simple quote request.
And a brand experience that carries the personality of Unlimited Landscaping through every page.
The goal would be to make someone look at the website and think:
"I want my yard to look like that."
That's what a good landscaping website should accomplish.
Your Website Should Catch Up to Your Brand
A website doesn't have to completely reinvent your business.
It should make it easier for people to see what is already great about it.
That's one of our favorite parts of web design at Olive & Vine Media.
We're not interested in making every business look the same.
We're interested in figuring out what makes a business itself and building a website around that.
Sometimes that means a complete redesign.
Sometimes it means taking an existing website and bringing it up to date.
And sometimes it means building the first website for a business that has been relying on social media.
Because your website shouldn't be the least interesting part of your brand.
It should be one of the best.
If you're an Amarillo business and you've ever looked at your website and thought, "This doesn't really feel like us," we'd love to change that. Contact us today to get started!
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